# 7 Critical Video Quality Metrics That Impact Small YouTuber Growth (Based on 2024 Data)

Marcus Vance · December 8, 2024

> 7 Critical Video Quality Metrics That Impact Small YouTuber Growth (Based on 2024 Data). Resolution Benchmarks Why 1440p Videos Get 23% More Views Than ...

## Video Export Settings Why H.264 MP4 Files Perform Better Than ProRes

When you're exporting videos, especially for a platform like YouTube, the choice between H.264 MP4 and ProRes can significantly affect your success. H.264 encoded MP4 files are typically much smaller, which translates to faster upload times and a smoother streaming experience for your viewers. That's important, because no one wants to wait forever for a video to buffer. ProRes, on the other hand, is less compressed and retains more of the original video data, leading to noticeably better image quality that professional editors prefer. But here's the catch: the large file sizes of ProRes can slow down streaming, especially for people with less-than-stellar internet speeds. So for YouTubers, particularly smaller channels, optimizing for efficient delivery with H.264 is often the smarter move. It ensures your content is accessible without long loading times that might drive viewers away. Ultimately, it is all about understanding your workflow. ProRes is great for editing, but H.264 hits the sweet spot for getting your videos to your audience. Export settings can really make or break your video's performance and, by extension, the growth of your channel, so choosing correctly is important.

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