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How do people generally discover and find new music in today's digital age, and what role do traditional methods such as radio and word-of-mouth still play in the process?
63% of people discover new music through social media, making it the most popular method, followed by online music streaming services (44%), and friends and family (43%).
(Source: IFPI Global Music Report 2020)
The average person aged 16-24 spends around 18 hours per week listening to music, with 75% of that time spent streaming music online.
(Source: IFPI Global Music Report 2020)
60% of Millennials (born 1981-1996) and 55% of Gen Z (born 1997-2012) discover new music through friends and family, while 45% of Millennials and 40% of Gen Z discover new music through social media.
(Source: Nielsen Music 360 Report 2020)
72% of artists get discovered through online music platforms, while 41% are discovered through radio airplay.
(Source: Midia Research 2020)
The brain processes music in the same way it processes emotions, with the release of dopamine triggering a feeling of pleasure and motivation to repeat the behavior.
This is why we often associate certain songs with memories or emotions.
(Source: Nature Reviews Neuroscience 2011)
Shazam, a music recognition app, is used over 20 million times a day, with users discovering over 20,000 new songs every hour.
(Source: Shazam)
75% of consumers aged 16-24 use music streaming services to discover new music, while 55% of consumers aged 45-54 use the radio to discover new music.
(Source: IFPI Global Music Report 2020)
Vinyl sales have increased by 13.6% in 2020, with 13.6 million vinyl albums sold in the US alone, indicating a resurgence of physical music formats.
(Source: RIAA 2020)
People are more likely to remember songs with simple, repetitive melodies and lyrics, as our brains are wired to recognize patterns and repetition.
(Source: Music Perception 2013)
Music streaming services use collaborative filtering algorithms to recommend music, which is based on the idea that if person A and person B have similar music preferences, they will also like the same new song.
(Source: Journal of Intelligent Information Systems 2017)
47% of adults aged 18-24 listen to music on their smartphones, while 26% of adults aged 45-54 listen to music on their smartphones.
(Source: Pew Research Center 2020)
The most popular music discovery method among Gen Z (born 1997-2012) is YouTube, with 55% of Gen Z users discovering new music on the platform.
(Source: Piper Jaffray 2020)
On average, it takes around 3-5 times of listening to a new song for our brains to form a memory of it, and around 7-10 times for it to become a favorite.
(Source: Music Perception 2013)
Online music platforms use a technique called "audio fingerprinting" to identify and recommend songs based on their acoustic features, such as tempo, genre, and mood.
(Source: IEEE Transactions on Audio, Speech, and Language Processing 2012)
The "Mozart Effect" suggests that listening to classical music can improve cognitive function and memory, as our brains are wired to respond to music's structural patterns.
(Source: Nature 1993)
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