How should I shoot for both landscape and portrait orientations when vlogging or producing YouTube videos, considering the limitations of a fixed camera?

The human eye sees the world horizontally, making landscape orientation the winner most of the time.

When watching videos on their smartphones, 7 out of 10 YouTube users default to horizontal viewing.

Square format is considered king, as it allows for easy cropping to either landscape or portrait orientation.

Horizontal videos are ideal for TV and platforms that mainly use horizontal orientation, like YouTube.

Landscape orientation is ideal for capturing many things without having to move around too much or making still shots with a rich background.

Portrait orientation emphasizes the subject, resulting in a sense of independence, modernity, and wonder.

Landscape orientation emphasizes space, bringing out immersion and ease.

When filming for multiple platforms, consider shooting with enough room for cropping and editing in post-production.

A survey found that 60% of viewers are more likely to engage with a video that is optimized for mobile devices.

Instagram stories and other mobile-first platforms are better suited for vertical or portrait orientation.

The brain processes visual information in a horizontal format, as it is more natural for the human eye.

In a study, square videos outperformed landscape videos in terms of engagement on social media.

Considering the limitations of a fixed camera, shooting in a square format can help you compose your shots extremely well for any final orientation.