It seems that the creativity in music videos has declined since the 1980s. This may be due to a number of factors. One reason could be the rise of streaming services, which has changed the way people consume music. With the convenience of streaming, music videos are no longer as integral to an artist's image as they once were. Additionally, the cost of producing high-quality music videos may be a factor, as many artists may not have the budget to create the elaborate and innovative videos that were common in the 1980s. It's also possible that the medium itself has simply evolved, and what was once considered creative and innovative may now seem outdated.